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Tier 1: Data Ingestion & Facts

Upload Scorecard Data

Drop your Excel, CSV, or JSON here. MARS uses an ephemeral memory strategy with SHA-256 de-duplication.

Browse Files

Tier 2: Executive Diagnostic Report

BLUF: Profitability Decay Driven by Friction

Based on the physical

kinematic momentum collapse

of the uploaded Scorecard, the system recommends shifting focus from generic traffic acquisition to reducing checkout friction.

The data strongly suggests that the recent 70% drop in ROI is not an external market artifact, but rather an internal structural issue. The

Friction Coefficient

at the payment gateway has increased by 0.4, causing high-momentum drop-offs.

Fact-Check Status: 100% grounded. All conclusions trace back to the Ephemeral Fact Cards above. XML System Harness actively prevented hallucination of external competitor actions.

Tier 3: Strategic Simulator

Active MetricsControllable

Marketing Spend$50k

Discount Rate15%

Passive Metrics Objective

Macro Economy

GDP 预期增速 (客观决定，不可干预)

+2.1%

Competitor Traffic

竞品自然流量涌入 (客观决定，不可干预)

+15%

Projected Outcome

Adjusting Marketing Spend to $50k while Discount Rate sits at 15%, under the constraint of a 2.1% GDP growth, is projected to yield a 12% recovery in GMV over 30 days. We recommend monitoring the competitor traffic closely as a leading indicator.